In 2021 we partnered with Metro North Commuter Railroad to produce a safety campaign educating people about the dangers of distracted driving near railroad tracks.
For this campaign we did radio interviews, social media advertising and used influencers to spread the word.
![](https://nyoperationlifesaver.org/wp-content/uploads/2022/08/distracted-driving-pic1.jpg)
Influencer post from 2021 Distracted Driving Campaign
We also created the dramatic PSA below for this campaign.
Link to Distracted Driving PSA You Tube https://www.youtube.com/watch?v=_xA3_I3Pl9E
Between PSAs, social media ads, radio interviews and other formats New Yorkers saw this safety messaging over 13 million times.